Trademark infringement under Chinese trademark law refers to the unauthorized use of a registered trademark or a similar mark on the same or similar goods, or any other actions that interfere with the lawful use of a registered trademark thereby harming the interests of the trademark owner. If an infringer knows or should know that they are counterfeiting a registered trademark, the individual or entity with exclusive rights to the infringed trademark has the right to demand the infringer cease and desist the infringing activities, pay damages, and take steps to eliminate the impact of the infringing marks.
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