China Law Library

Color Combination (Trademark)

Chinese trademark law defines a color combination as a trademark comprised of two or more colors. Specifically, the two or more colors making up a color mark will have specific proportions and a definite ordering.

The fundamental element of a color combination in China is nonetheless the colors themselves. Color combinations were only recently added as a registerable category under the China Trademark Act. Chinese trademark policy thinking now recognizes that unique and innovative color combinations have an aesthetic appeal and the required distinctiveness needed to help the consuming public identify the source of who provides the goods or services. A color combination need not have a definite shape, rather it is expected to meld with the goods and services it signifies.

FURTHER READING

China Trademark Law FAQ